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Full Moon

'Moon language' is our desire to connect.

Every enterprise begins with a need to share a powerful message with the world. Our role is to help you express it in the most meaningful and effective way possible.

Over a decade in digital marketing

Content marketing wherewithal meets unique subject matter expertise in early years education

Moonbaby Founder and Lead Creative Danielle McCrea is a veteran content strategist and copywriter with over 14 years of experience in digital marketing. Her career includes working in-house as a content strategist, partnering directly with clients and collaborating with creative agencies to serve brands across diverse industries. She has helped tech startups, B2C companies and education non-profits develop brand identities and execute strategic content that drives growth.

Her proficiency in digital marketing is enhanced by a unique specialization in early childhood education, supported by a master’s degree in pedagogy and hands-on experience in teaching and instructional design. This blend of broad industry experience and niche subject matter expertise allows her to create high-impact content for various facets of the education sector, from curriculum development to leadership training programs.

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Danielle McCrea, founder & lead creative

I'm a writer and content strategist who’s covered a lot of ground — from tech to healthcare to consumer brands. But every writer worth their salt has a specialty, and mine is early childhood education.

I've built a 14-year career helping brands across industries refine their messaging, engage audiences, and drive sales through high-quality content marketing. In terms of breadth and skill set, I've done a lot: developing brands from the ground up, crafting product pages, refining sales materials, nailing pitch decks, iterating on ads, maintaining ambitious content calendars, and writing every kind of digital copy imaginable.

Today, I run Moonbaby Creative — a storytelling and content studio with access to a trusted creative network for big projects that call for extra hands, like more writers, designers, or a dev team.

For about eight years, I focused my work on early years education. While some of that work involved writing and marketing, it also spanned a range of roles that gave me a deep understanding of the early childhood space. I earned a master's degree in Inclusive Early Childhood Education with a specialization in Constructivist Curriculum (Reggio Emilia, Montessori, Waldorf), taught K–8 reading programs, led preschool and kindergarten classrooms, presented my research at international conferences, designed professional development seminars, and led curriculum initiatives as a pedagogy specialist.

My work in education strengthened my ability to distill complex ideas into clear, engaging narratives — whether for children, educators, or the broader community. It also positions Moonbaby Creative as a marketing studio specializing in education brands, particularly those serving the early childhood sector.

Let’s connect if your team needs help shaping content strategy, refining messaging, or creating standout content. For early childhood brands, I’m also available as a subject matter expert or instructional designer.
 

Dunes

WITH THAT MOON LANGUAGE

by Hafiz

Admit something.

Everyone you see, you say to them, 
"Love me."

Of course you do not do this out loud;
Otherwise, 
Someone would call the cops.

Still though, think about this, 
This great pull in us 
To connect.

Why not become the one 
Who lives with a full moon in each eye
That is always saying, 

With that sweet moon
Language,

What every other eye in this world
Is dying to 
Hear.

 

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moon language

"With that moon language" by Hafiz

Admit something:

Everyone you see, you say to them, “love me”
of course you do not do this out loud,
otherwise someone would call the cops.

Still though, think about this, this great pull in us to connect.
why not become the one who lives with a full moon in each eye
that is always saying,
with that sweet moon language,
What every other eye in this world is dying to hear?

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