Over a decade in digital marketing
Content marketing wherewithal meets unique subject matter expertise in early years education
Moonbaby Founder and Lead Creative Danielle McCrea is a veteran content strategist and copywriter with over 14 years of experience in digital marketing. Her career includes working in-house as a content strategist, partnering directly with clients and collaborating with creative agencies to serve brands across diverse industries. She has helped tech startups, B2C companies and education non-profits develop brand identities and execute strategic content that drives growth.
Her proficiency in digital marketing is enhanced by a unique specialization in early childhood education, supported by a master’s degree in pedagogy and hands-on experience in teaching and instructional design. This blend of broad industry experience and niche subject matter expertise allows her to create high-impact content for various facets of the education sector, from curriculum development to leadership training programs.
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Danielle McCrea, founder & lead creative
I'm a writer and content strategist who’s built a 14-year career helping brands across industries refine their messaging, engage audiences, and drive sales through high-quality content marketing. Today, I run Moonbaby Creative — a storytelling and content strategy studio with access to a trusted creative network for big projects that call for extra hands, like more writers, designers, or a dev team.
I've worked with clients in education, tech, e-commerce, healthcare, and more. In terms of breadth and skill set, I've covered a lot of ground: developing brands from the ground up, crafting product pages, refining sales materials, nailing pitch decks, iterating on ads, maintaining ambitious content calendars, and writing every kind of digital copy imaginable.
I'm a deeply curious person and love how varied my work can be. I believe that with diligent research and great writing, you can tackle any topic. All that said, I do have a specialty: early years education and care.
For nearly a decade, my professional work was focused on early learning, gaining a deep understanding of the early care industry, early childhood development theory, and pedagogy. I have a master's degree in Inclusive Early Childhood Education with a specialization in Constructivist Curriculum (Reggio Emilia, Montessori, Waldorf) from Portland State University. I've led preschool and kindergarten classrooms, presented research at international conferences, designed professional development seminars, coached parents, mentored teachers, and led curriculum initiatives as a pedagogy specialist.
My work in education strengthens my ability to distill complex ideas into clear, engaging narratives — whether for children, educators, or the broader community. It also positions Moonbaby Creative as a content marketing studio specializing in education brands, particularly those serving the early childhood sector.
Let’s connect if your team needs help shaping strategy, messaging, or creating standout content. For early childhood brands and nonprofits, I’m also available as a subject matter expert or instructional designer.
WITH THAT MOON LANGUAGE
by Hafiz
Admit something.
Everyone you see, you say to them,
"Love me."
Of course you do not do this out loud;
Otherwise,
Someone would call the cops.
Still though, think about this,
This great pull in us
To connect.
Why not become the one
Who lives with a full moon in each eye
That is always saying,
With that sweet moon
Language,
What every other eye in this world
Is dying to
Hear.
moon language
"With that moon language" by Hafiz
Admit something:
Everyone you see, you say to them, “love me”
of course you do not do this out loud,
otherwise someone would call the cops.
Still though, think about this, this great pull in us to connect.
why not become the one who lives with a full moon in each eye
that is always saying,
with that sweet moon language,
What every other eye in this world is dying to hear?