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B2C & Lifestyle

Consumer-facing storytelling and brand messaging across lifestyle, wellness, hospitality, entertainment, and creative industries. This work emphasizes voice, emotional resonance, and audience connection while balancing strategy with personality and brand identity.

Âme Atendre

Âme Atendre is a home goods and lifestyle brand centered around meaningful gathering, intentional design, and creating everyday objects that encourage connection, presence, and shared experience.

Brand Strategy & Website Messaging:
We developed the brand messaging and website copy for Âme Atendre, helping define the brand’s voice, positioning, philosophy, and emotional connection to gathering and hospitality. The messaging balanced elevated lifestyle storytelling with clear product-focused communication across the site experience.

Product Campaigns & Content Marketing:
We also created launch campaigns and dedicated product messaging for featured collections, including the Starry Crystal Tumbler. Supporting content included product storytelling, landing page copy, email campaign messaging, and blog content designed to reinforce the brand’s themes of craftsmanship, ritual, connection, and intentional living.

Khalm Skincare

Khalm Skincare is the only clean beauty line featuring the powerful aromatic Oud, a rare essential oil used for centuries in healing practices and royal fragrances. Launching into the luxury skincare market, Khalm needed to refine its brand to lean deeper into its most unique selling point—its intoxicating scent. We updated their brand strategy, created a writing style guide, refreshed all website copy and built a blog.

Hoop Dream Studios

Hoop Dream Studios sits at the intersection of design, sport and craftsmanship. HDS creates unique and custom basketball hoops and partners with artists, celebrities and brands to curate memorable experiences that inspire nostalgia for the court. Working hand-in-hand with founder and primary artist Jarrett Ellis, we established a unique brand voice and content strategy. Challenged to limit content on the page so as not to distract from the bold design, we weaved the brand's style and story into the main site copy, product pages and blog.

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