Hoop Dream Studios

Hoop Dream Studios sits at the intersection of design, sport and craftsmanship. HDS creates unique and custom basketball hoops and partners with artists, celebrities and brands to curate memorable experiences that inspire nostalgia for the court. Working hand-in-hand with founder and primary artist Jarrett Ellis, we established a unique brand voice and content strategy. Challenged to limit content on the page so as not to distract from the bold design, we weaved the brand's style and story into the main site copy, product pages and blog.