Our Beginning Infant-Toddler Center & Bilingual Preschool
Marketing & Brand Strategy:
Our Beginning Children’s School is a vibrant early learning center in Seattle’s artistic Fremont neighborhood serving children from infancy through preschool. We led a full brand refresh for the school, developing the brand strategy, including mission, vision, tagline, audience personas, and key differentiators. We also created all-new website copy focused on family engagement and enrollment, produced print marketing materials, managed testimonial collection, and optimized the school’s Google Business presence to strengthen visibility within the local community.
Pedagogy & Instructional Leadership:
In addition to communications and marketing support, Danielle served as Pedagogical Coordinator for the school’s infant-toddler center and bilingual preschool program. In this role, she supported seven toddler and preschool classrooms within a Reggio Emilia-inspired, multilingual learning environment through reflective coaching, educator onboarding, professional development facilitation, and family consultation around child development. She also collaborated on educator recruitment and led workshops and seminars focused on pedagogical practice and classroom learning experiences.